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The eco-friendly lifestyle camping brand Wolf Launch released a new raincoat style on February 13th. It comes in two styles aimed at city fashion and outdoor activities, available in a total of seven colors, with prices in the 100,000 KRW range. This new product features a 3-layer specialized waterproof-breathable fabric with a water resistance of 3,000mm and breathability of 5,000g/m²/day. It uses YKK zippers and environmentally friendly BLUESIGN® certified seam sealing tapes for waterproof finishing.

A notable aspect of this product is the fabric specification. While the average water resistance needed for everyday waterproofing is about 500mm and about 1,500mm for heavy rain, Wolf Launch offers superior waterproofing with a high-performance fabric rated at 3,000mm. Moreover, with a breathability of 5,000g/m²/day, it is suitable for outdoor activities like hiking and ensures comfort without sweat accumulation even in summer.

The ability to offer these premium outdoor-grade fabrics at consumer prices in the 100,000 KRW range is because Wolf Launch is a brand directly distributed by the outdoor clothing manufacturing company Shin Textile Solutions Co., Ltd.. Shin Textile Solutions Co., Ltd. is a veteran company that supplies outdoor waterproof clothing to globally renowned outdoor brands such as Mammut and Schoffel, enabling Wolf Launch to provide high-quality products at reasonable prices.

A marketing representative from Wolf Launch stated, "There was an internal debate about using such expensive high-specification fabrics, but we decided to go through with it, banking on our pride as the 'renowned name' in waterproof products that we've built up in the industry over the years." They added, "We are confident that customers will be satisfied with the comfort of wearing this product, which has been developed over a long period and made from the finest materials." This new product has been available for purchase on the Wolf Launch online mall since the 13th. (2024.02.16)