신티에스

NSR, Korea's leading bicycle apparel brand, represented by CEO Shin Keum-sik, explored the potential of the Chinese bicycle apparel market following a meeting with Vice Governor Wang Jin-fu of Fujian Province at their headquarters in Guro District, Seoul, on April 28. 

During the visit, Vice Governor Wang highlighted that Fujian Province, with its beautiful coastal roads, is a popular destination for cycling enthusiasts and showed a strong commitment to developing the bicycle leisure industry. He advised NSR that the Chinese market, still lacking awareness of specialized cycling apparel, could represent a significant opportunity for them.

Fujian Province is known for having well-developed bicycle infrastructure within China, being the first region in the country to build a bicycle-specific elevated road.

CEO Shin Keum-sik of NSR stated, 'The visit from Vice Governor Wang Jin-fu was an important opportunity to assess the potential for NSR within China, and it greatly helped us understand how our products might be received in regions like Fujian.'

Following this visit, NSR plans to establish a long-term international market strategy.

(2024-05-02)